The most underestimated yet most valuable asset, that most individuals and businesses neglect is their ONLINE reputation . “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffet It would be hard to disagree, if there was any one business individual, you would […]
Continue ReadingWhy You Need Reputation Marketing 1. Google Alerts — Using a search term, a name, and variations of each you can set up individual alerts that go directly to your inbox. Set up the alerts then check them at least once a week, clicking through to read the information that is out there about […]
Continue ReadingMonitor your Buzz — Using either Google Alerts, or a professional service, monitor your name, your business name, various keywords and variations on each so that you can catch both the good and bad said about you. Promote the good, and answer to, if needed, the bad. Think Twice — Before you post something whether […]
Continue ReadingSharing and interacting with your audience is especially important no matter what social media platform you use. By posting just one or two links on your profiles and then disappearing shows your customers – or anyone who finds your page in a search – that you have either gone out of business or just don’t […]
Continue ReadingYou’ve heard of social media such as the Facebook and Twitter and you probably use it to promote your business. You may even own a LinkedIn.com account, but chances are you’re not using it to its full potential, to promote yourself as a local business expert. Think of the other social media networks as casual […]
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